Exploring a mission statement of a company


Need assistance in preparing a paper exploring a mission statement of a company. Scenario is I work for a Sporting Goods company and have set up a meeting with senior management to develop a new mission statement.

Here is what I need to prepare for the meeting:

Find the mission statement for an existing major company.

Determine and identify if the mission statement that you found is product-oriented or market-oriented.

Discuss how clearly the mission statement that you found is written.

Discuss a possible mission statement for my Sporting Goods company.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Exploring a mission statement of a company
Reference No:- TGS01612396

Now Priced at $20 (50% Discount)

Recommended (94%)

Rated (4.6/5)