Integrating the sales and marketing strategies


Problem: Marketing provide the benefits that customers want, marketers need to view products from the customer's perspective and focus on the benefits that product components provide to customers. How can this be accomplished?

The key to integrating the sales and marketing strategies is to achieve a workable balance. How can this be accomplished? Is this done successfully in most organizations - why or why not?

Short paragraph please.

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Marketing Management: Integrating the sales and marketing strategies
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