Creating enough new sales leads


Problem: Charlie's supervisor has set a standard for the sales team. She wants each salesperson to spend at least two hours per day working on new sales leads. Charlie rarely spends two full hours per day working on this job task. However, he creates enough new sales leads that his supervisor seems satisfied with his performance. Charlie figures that as long as he is getting the job done, the time standard isn't a big deal. What do you think? Is Charlie being ethical?

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Marketing Management: Creating enough new sales leads
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