Creating a successful advertising campaign
Question: What considerations must be made in creating a successful advertising campaign that not only retains current customers but also lures in new customers as well?
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Should management teams be required to try and learn the language of the market they are entering?
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Refer to the 2009 journal article "Measuring Change in a Short-Term Educational Program Using a Retrospective Pretest Design" by Moore and Tananis.
What considerations must be made in creating a successful advertising campaign that not only retains current customers but also lures in new customers as well?
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Populations can even shift from one continent to a new one. Is the process more difficult for these people compared to a less radical migration?
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