Profiling customers based on browsing and purchase history
Question: What are your thoughts on profiling customers based on browsing and purchase history on Web sites? Does that kind of internet marketing hit the mark? Do you believe the results would be better than less targeted marketing? Why or why not?
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What are your thoughts on profiling customers based on browsing and purchase history on Web sites?
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Should religion be used to market products? Do you find this strategy effective or offensive? When and where is this appropriate, if at all?
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