1. Country-of-origin effect for a services company as it expands globally
A. can be an important success factor, just as with manufacturers.
B. generally has no impact on success.
C. will most often lead to firms having lower prices in foreign markets.
D. is generally less of an impact as contrasted with manufacturers.
E. generally has a minor impact as the services are performed locally.
2. The ability of a firm to create a sustainable competitive advantage in offering services internationally is based primarily on
A. the complexity of assets needed.
B. the firm's differentiation advantages.
C. the firm's resources and capabilities.
D. the firm's domestic training practices.
E. the firm's cost advantages.