Choose a concern or criticism regarding advertising and, Operation Management

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Choose a concern or criticism regarding advertising and

1. List and briefly discuss one form of message evaluation a company could use to evaluate and assess the effectiveness of their IMC Program.

2. Choose a concern or criticism regarding advertising and discuss how an advertiser could address that concern or criticism.

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Operation Management: Choose a concern or criticism regarding advertising and

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Operation Management: Choose a concern or criticism regarding advertising and

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