Topic: Industry Analysis
Description:
Please read carefully the guideline attached and watch all the videos to help understand the company you are going to analyze.
You don’t have to use outside resources much, but please focus on the Porter’s Five Forces Model of Industry Structure.
Intro-https://www.youtube.com/watch?v=k8RMpKaSWnc
Supply chain- https://www.youtube.com/watch?v=x1buusLcKPM
Sales&Ops- https://www.youtube.com/watch?v=jrJg42B9ois
Marketing- https://www.youtube.com/watch?v=faxfwkrtZw0
K201xPerience – xP Team Deliverable A
Industry Analysis"
Description:
The first step in developing a competitive strategy is to conduct an analysis of the industry. In this exercise your team will collaborate to conduct an industry analysis for Mother Bear’s Pizza (MBP) a small local business near the IUB campus
https://www.motherbearspizza.com/.
Consider the Porter’s Five Forces model from Chapter 3: Q1-Q2 and write up an analysis explaining how each of the forces could affect profitability and sustainability of the company based on whether you think the forces are high or low. You will find some useful information in the case description to help with the analysis. Where there isn’t enough information provided, you are free to make assumptions. For example, no specific suppliers are mentioned in the case description but you can assume that MBP must purchase food supplies to create its pies and run its business for hungry IU students.
Some Questions to Consider
1. What would be considered a substitute product? Do you think the threat of substitute products is high or low? How could this affect profitability of MBP’s food sales?
2. Is the threat of new entrants high or low? Consider the size of MBP and the amount of starting capital required.
3. Do those supplying the foods, beverages, cleaning supplies, paper products etc. for MBP have high or low bargaining power? How can that affect its profitability and sustainability?
4. Do you think likely customers of MBP have high or low bargaining power?
Additional Resource(s)
https://www.quickmba.com/strategy/porter.shtml
Instructions and Submission:
1. The first page is a cover sheet for your document. It should include your Team Name as well as the names and IU usernames of all team members who participated. Do NOT list any team members who did not contribute to this project on this cover sheet.
2. Prior to submission, rename the file to read TeamName_K201xP-A, replacing TeamName with your team’s name.
3. Go to your K201 Lecture section of Oncourse and click on the Upload Case Deliverables link on the left.
4. Click the Log in to an existing account link on the right, under the Continue button.
5. Type your IU username and Passphrase, click Log In.
6. Click the Continue button on the right
7. Locate you team’s folder and click on the folder name.
Note: There are several pages of team folders so you may need to look through several pages to find your team’s folder.
8. Click the Upload button, browse for your team’s document and double-click the file to upload. Note: Only one submission per team so you may wish to decide ahead of time who will be responsible for submission. Ask him/her to email team members showing that the work is submitted prior to the deadline.