Problem 1: With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn't this contradict Hal's emphasis on personal selling? Why or why not?
Problem 2: Write copy for a radio advertisement for Hal's Harley. Discuss how the concept of integrated marketing communications impacted your message.
Problem 3: What actions does/could Hal's Harley take to further build the relationship between itself and the customer after a purchase?