Case scenario: Although market competition is important in today's markets, a company must also consider its customers. Building customer relationships to create a profitable relationship is necessary when designing its strategies. A company can become so competitor-centered that it loses focus on maintaining profitable customer relationships.
Pick a company you feel has lost focus on maintaining profitable customer relationships, and explain why you think this occurred.
1) What do you feel is the best way to maintain balance between competitor and customer orientations? Provide an example.
2) Does this strategy change as the company changes? Provide an example of how and why a company's strategy might change.