Problem 1: What is the difference between primary and secondary data, when we are discussing market research?
Problem 2: Motivation is what causes the consumer to initiate certain behavior. When a person is motivated, he or she is energized towards a goal.
Problem 3: Now, a need reflects the lack of something that would benefit a person, a gap between the consumer's actual state and his/her perceived desired state.
Problem 4: Needs have been classified as physiological and social or psychological needs, and there are certain products that are influenced by both. An example of this can be food.
Problem 5: Humans need food to live (a physiological need), but the social environment creates the need to eat at a particular restaurant to show that we either belong to a certain group (Starbucks coffee), or that we have reached a certain socio-economic status that can show how successful we have become (an expensive and elegant restaurant).
Problem 6: an you present some examples of other products affected by both type of needs?