Complete a hospital market analysis


For this assignment, you will complete a hospital market analysis for your proposed solution to Ashe Memorial Hospital.

To do so:

1. Visit Hospital Compare, found in the Resources.

2. Enter the Zip code for Ashe Memorial Hospital (28640) and click Search Hospitals. A list of results will appear.

3. Select two hospitals from the results that are in the same geographic location as Ashe Memorial to use in your comparative analysis.

4. Click on the link to the first hospital to start your comparative analysis. A page with tabs appears. Select the tab that most relates to your proposed solution.

Create a chart in which you compare and contrast this information with the information for Ashe Memorial.

Repeat for your second chosen comparison hospital, adding this hospital’s information to the same chart. Include your finished chart as part of your assignment.

5. Write a 34 page paper in which you comment on how the data for the hospitals compares. Specifically, consider: Quality of care (mortality and core measures).

Patient satisfaction.

https://www.medicare.gov/hospitalcompare/search.html

This is the website to use to find the information for this project.

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Marketing Management: Complete a hospital market analysis
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