Zara’s advantage travel globally:
Please answer the following question with research
1. Describe briefly the business system of Zara: Design, Sourcing and Manufacturing, Distribution and Logistics, and Retailing.
2. With which of the international competitors is it most interesting to compare Zara’s business system? Why
3. How well does Zara’s advantage travel globally?
4. What can you comment on Zara’s non-traditional approach to advertising by not committing to print and media communications and just focusing on visual merchandising?
5. What is Zara’s main strategic weapon in the global market?
6. Why might Zara “fail”?