Please Answer the following question:
1. Do you shop at IKEA? Why or Why not?
2. What are IKEA’s firm-specific advantages? Country-specific advantages?
3. Despite its success, there are many downsides to shopping at IKEA. What are some of these downsides?
4. Who is the target customer of IKEA? In general? In the US?
5. What is the IKEA Business Model?
6. Describe how IKEA’s expansion has reenergized mature markets around the world and changed the competitive situation?
7. Should IKEA expand further in the United States or focus on other countries?