Discussion Post: Global Social Media Advertising
Compare and contrast global social media advertising for two companies in the same industry
Select two global companies and perform Internet research on them to compare/ contrast their current social media posts on the same channel (e.g., Instagram, Facebook, Twitter). The two companies that you select must be direct competitors in the same industry (e.g., Nike and Adidas, McDonald's and Burger King, The Coca-Cola Company and PepsiCo, etc.).
Write a paragraph of at least 300 words, comparing/contrasting each company on the following components:
• Advertising appeal (e.g., rational appeal, emotional appeals: humor, fear, sex, etc.)
• Celebrity testimonials (if used) 3) selling proposition
• Use of language (content)
• Use of color and graphics (images)
• Hash tags used
• Social media metrics (e.g., likes, followers, comments, shares, re-tweets, etc.) Include screenshots of the social media posts, if possible.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.