You will be required to develop a 4000 word written REPORT based on the topic detailed below.
Students will be required to select a company, from a selection of industries below
• Pharmaceutical
• Banks/Financial intermediaries
• Telecommunications
and prepare a case study which describes a particular issue concerning that’s company’s internationalisation strategy.The report should reflect a genuine strategy issue (not issues related specifically to marketing, HRM etc though elements of these issues may emerge in your research). There should be an emphasis on analysing company data from the perspective of relevant course literature. Reports that are descriptive of company practices only will be penalized. The final report should outline how the organisation manages the strategic issue(s) in question and evaluate the practice by comparing it to the literature from relevant publications.
While writing your report, you should incorporate relevant theories and concepts to justify your arguments. Clear analysis which reflects integration of relevant literature with the organisation’spractices will be rewarded – simply describing the practices will not be enough to pass this assessment task. As a guide your report should incorporate at least 40 different references. These can be sourced from the following:
• Academic articles
• Relevant textbooks
• Periodicals
• Newspapers
• Relevant online sources