Potential customers to promote a company products

Question

Question 1: Direct face-to-face communication with existing and potential customers to promote a company's products is called ______________

• personal selling.
• sales promotion.
• targeting.
• advertising.
• public relations.

Question 2: The distribution channel in which independent companies buy the rights to distribute, sell, and service a company's products within a defined geographic area is called:

• company owned or licensed distributors.
• the Internet.
• licensed distributors or dealers.
• independent wholesalers.
• direct distribution.

Question 3: The major impact of the proliferation of communication channels on marketing is:

• the Big Three TV networks have grown much more powerful in recent years.
• it is much easier to reach large groups of people because more people are using all kinds of communication devices.
• it is much cheaper to reach large groups of people due to competition among communication channels.
• it is much more difficult to reach and relate to large groups of people because everyone has many communication options today.
• the increase in communication options has resulted in more product options in all product categories.

Question 4: The practice of conveying messages to the public through the media to influence people's opinions about the company and its products is called ______________

• personal selling.
• price.
• place.
• sales promotion.
• public relations.

Question 5: The development and use of methods and practices to inform people about the value of a company's products and to directly persuade people to buy these products because they can satisfy their needs better than competing products is called:

• marketing.
• customer relationship management.
• product development.
• market research.
• sales.

Question 6: Dell makes computers, then sells them directly to final customers. This is an example of the distribution channel known as:

• retailing.
• using brokers.
• exclusive dealerships.
• manufacturer's agent.
• direct distribution.

Question 7: Although I found a pair of running shoes at Walmart for 25% less than the cost of running shoes at a specialty sporting goods store, I bought the much more expensive shoes because I believe they will better meet my needs. This is an example of:

• relative value.
• absolute value.
• prototyping.
• reverse engineering.
• target pricing.

Question 8: Companies that sell the products of other companies to final customers via an on-line storefront are called______________

• manufacturers.
• brokers.
• dealers.
• virtual retailers.
• wholesalers.

Question 9: All of the following are principal tasks in trade selling EXCEPT:

• educating the customer.
• agreeing on a price.
• setting a delivery date.
• setting up seller financing.
• establishing quality standards.

Question 10: A company identifies eleven different market segments in the MP3 market. Rather than selecting a single segment, it decides to develop a marketing mix that will appeal to four different segments. This is an example of:

• appealing to the mass market.
• multiple segment marketing.
• market differentiation.
• public relating.
• anti-segmenting.