1. What is the term for a? name, symbol, or mark that is protected by law and cannot be used by anyone else without the? owner's permission? A. Logo B. Brand C. Trademark D. ?Co-brand E. Brand license
2. ?A(n) ______________ buys and resells products to retailers and industrial users. A. order influencers B. distribution channel C. wholesaler D. order getter E. direct seller
3. _____________ involves charging a high price for a product in order to provoke the perception of high quality. A. Penetration pricing B. Prestige pricing C. ?Cost-based pricing D. Target costing E. Price skimming.