a. Explain why the combination of personal selling and advertising may provide benefits that exceed just personal selling alone.
b. Advertisers commonly use both push and pull techniques. Explore the situation of a company of your choice, identifying its pull techniques and also tracking down its push techniques. (Push techniques might be more difficult to find) Trade publications are a good place to look. (Tradepub.com has a pretty extensive listing of trade publications and may be a good place to start.) Discuss the overall strategy of the company and discuss why you think one area might be emphasized over another.