1. Colin is a manager who loves finding what his employees are good? at, then placing them in positions in his company in which they will excel. Colin is a huge believer in what type of? management? A. ?Laissez-faire management B. ?Strength-based management C. Autocratic leadership D. ?Weakness-elimination management E. Management by inspiration
2. A? _____________ is a? name, a? term, a? symbol, or a design that separates a company and its products from all others. A. trademark B. brand C. brand license D. logo E. ?co-brand
3. Characteristics of a B2B market include? ___________. A. less sophisticated purchase decisions B. personal selling C. mass advertising D. a geographically dispersed market structure E. many customers.