Task: Describe the marketing strategy you would use to build an existing pharmaceutical brand, including the following:
1) An assessment of the importance of aligning your low-level brand-building strategies with the organization's overall strategy.
2) An evaluation of the role stakeholder relationships play in your brand-building process.
3) An assessment of the importance of social responsibility and credibility in preserving your brand's integrity.
4) An evaluation of brand awareness and the perception of your brand in the marketplace.