Discuss ethics in sales promotions
Question: Discuss Ethics in Sales promotions giving examples of misleading advertising and promotions? Also discuss effective public relations campaigns from and IMC perspective.
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Question: Discuss Ethics in Sales promotions giving examples of misleading advertising and promotions?
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An evaluation of the role stakeholder relationships play in the pharmaceutical brand-building process.
List and discuss briefly the three standards of accountability. Discuss how establishing standards benefits the following management functions:
Describe the marketing strategy you would use to build an existing pharmaceutical brand, including the following:
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