At the annual board meeting of the Hardaway Company, CEO Eric Seaborne makes a presentation about the company's balanced scorecard by posing five questions to the board members. The question that most pertains to the internal perspective of the balanced scorecard would be:
Question options:
- "At what must we excel?"
- "How do customers see us?"
- "Can we continue to improve and create value?"
- "How do we look to shareholders?"
- "Are we retaining enough earnings to allow for growth?