Are target markets needed for web-based companies
Problem:
If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your reasoning.
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If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world
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* In the human resource area, moving toward an employee empowerment culture * In the marketing area, the theory of penetration pricing
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The firm's marketing team has never created a marketing plan for potential clients outside of mainstream American culture.
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