Problem:
The firm's marketing team has never created a marketing plan for potential clients outside of mainstream American culture. The firm now has been tasked with designing marketing plans for the firm's major products of cosmetics and women's clothing that will reach specific cultures your firm has targeted: Japanese, Brazil, and Lebanon. Some team members believe it will be no different from marketing to mainstream America customers.
Discuss with the marketing team the elements that will need to be explored as potentially different from the marketing plans because of cultural and communication differences between these countries. Discuss approaches that would create the greatest, most acceptable appeal to the products in these countries or regions. The plans should focus on the Japanese, Brazilian, and Lebanese populations internationally. Discuss how developing the plans will differ from development of a strictly domestic mainstream clientele.
Include references.