Assignment Problem:
Q1. Are Super Bowl ads worth the money that companies spend on them each year? Do you feel they are a strong return on investment?
Q2. They may reach a huge number of people because of the sheer number of people watching the Super Bowl, but do they reach the correct target market?
Q3. Even though ads may not be targeted as well, do you think at least some of the target market is watching the Super Bowl?
Retailers vs Wholesalers:
Q4. How important do you feel retailers and wholesalers are in getting products to consumers? Do they help or hurt consumers more?
Q5. Retailers have to make marketing strategy decisions concerning products, prices, places, and promotions (see page 297). Which of these four do you feel is the most important decision? Which is the most difficult/complicated?