Problem 1: What is a habit? When trying to initiate new habits, is it best to start with one habit or many? Provide an example
Problem 2: What is the commitment effect? What did the Intel example show in regard to commitment?
Problem 3: Is it better to utilize goal-based achievement or system-based processes? Which would you use and/or recommend to a friend?
Problem 4: What is a habit loop? What are the implications of habit loops for consumer behavior? How can businesses apply a stronger understanding of the psychological underpinning of habits to help create superior value for their customers?
Problem 5: How are brands creating habits with consumers? What habits have you created with a brand? Share examples.
Problem 6: What habit will you adapt or change as you move forward?