Developing a unique selling proposition


Assignment:

Q1. Microsoft spends millions of dollars each year on advertising for many different purposes. Using the 2 × 2 matrix, provide an example of how it might design a campaign for each type of ad.

Q2. Name three current advertising slogans you believe are particularly effective for developing a unique selling proposition.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Developing a unique selling proposition
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