Homework: Consumer Behavior and Marketing Paper
Choose a company ("client") with which you are familiar. This may be your employer or another organization with which you are acquainted as a customer, competitor, or supplier. Ideally, this will be an organization that markets products and/or services to consumers. Keep in mind that your choice will carry over into homeworks during the upcoming weeks of the course as you analyze and assess their target markets, potential customers, and consumer behavior considerations.
Write a 700 to 1,050 words paper in which the interrelationship between consumer behavior and marketing is discussed.
Find a specific example of the company's marketing strategy and its relationship with consumer behavior. Examples include mission/value statements, print or broadcast advertising, website content, social media activities, and press releases, among others.
Include the following in your paper:
1. Provide your opinion of how the company uses consumer behavior information to create and implement its marketing strategy.
2. Discuss the example you found using specific information. Include screenshots or copies of the marketing pieces you examined.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.