Can seminal theories be merged with modern idea of marketing, Marketing Management

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Can seminal theories be merged with modern idea of marketing

Discussion Post: Modern Marketing and Social Media

Modern marketing stems from a plethora of ideas such as social media marketing and retargeting, among others. Can seminal theories be merged with modern ideas of marketing to inform decisions within digital marketing? Why or why not?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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