Problem
Based on both the podcast episode and Module, comment on the rise of the Influencer economy and where you seen this trend heading. Should we simply see Influencers as minor celebrities vying for brand sponsorships OR is there something else at work that makes their appeal more authentic?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.