Assignment:
Project
Purpose
To assess your understanding for E- Marketing Digital Marketing in an organization of your choice.
Action Items:
Choose any husinoss organization of your interest and analyse it accordingly.
1. Prepare a market plan to launch a new product or Services for your business in the market,
2. Analyse tools and technologies to support the business.
3 What strategies are to be implemented in the market Plan to tackle. competition_
4. Project your business by using the following:
A. Situational Analysis (SA)
a) SWOT analysis
b) Industry Analysis
c) Projections on market demand. Market and Cost Analysis (MA)
a) Segmentation analysis and strategy.
b) Positioning in the marketplace.
• Procurement of goods and Services dl Major customer acquisition techniques, online advertising , ad serving arid targeting
C. Market tools and Application( MA )
Core Marketing Concepts and define value chain 1-,1) Use of Branding and video marketing
c) E mail Marketing and Social Media Marketing
d) Available ithrls of E Commerce
D. Web-enabled Supply Chains (WEB)
a) SEC) and Search engine in.arkeling
b) Use of Web application for the outsourcing of logistics services
c) Cloud computing. and Customer Relationship lvfanagement
5. What scope and limitations of electronic media (c marketing as well as digital marketing) your Business will possess in the world of marketing business.