Investigating the effects of food colour


Assignment:

A manufacturer of powdered fruit drinks would like to investigate the effects of food colour and label information on consumers’ perceptions of flavour and product preferences. Would you advise the manufacturer to use observational research, experimentation or a survey? Explain your choice.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Investigating the effects of food colour
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