Problem: Imagine you are the person responsible for developing B2B and B2C marketing activities for allibaba. You are required to propose one marketing activity for each, based on different challenges and opportunities related to potential changes in consumer behaviours for the next ten years. To achieve this, you should:
- Acknowledge consumer behaviour trends that your chosen company may encounter in the next ten years, with supporting evidence (for both organisational and individual customers)
- Analyse whether, why and how (or why not) your proposed marketing activities effectively address changes in customer behaviours in the future (in both B2B and B2C context) based on B206 (Block 1-5) ideas, concepts and theories
- Discuss how your activities are similar or different to the company's existing marketing activities.