Discuss virtual coffee chats for its community marketing


Problem: XYZ is a company that offers financial courses to students. It has its place which has trading screens so people can learn using live markets. Its system and financial courses will be launched in July 2023. As of today there are few WhatsApp groups of students and people who are interested in learning finance. XYZ aims to build a community. It has CFA (chartered financial analyst) community as of now. And it aims to build other communities as well.

XYZ wants to do

1) Physical meets and

2) Virtual coffee chats for its community marketing

With respect to 1 and 2, provide data of location, agendas and how to carry it out.

Remember that XYZ has no revenue as of now and it wants to do at cheap pricing or for free. Provide examples and unique ideas as far as possible.

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Marketing Management: Discuss virtual coffee chats for its community marketing
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