Problem 1: Consumers have innate and acquired needs. Provide examples of each need and show how the same purchase may fulfill those needs independently or collectively.
Problem 2: What ethical issues are related to the statement "Marketers do not create needs; needs preexist marketers"? Do marketing efforts change needs? Why or why not?
Problem 3: How do marketers use their failures at achieving goals in developing promotional messages for specific products or services?