Different market segments
Problem: A small regional brewery has hired you as a marketing consultant. Provide a list of different market segments as you see the beer consumer market. You can use any segmentation variables that you deem relevant.
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Compare and contrast the various secondary data sources that you might consult. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.
You are the National Sales Manager for Perry Pharmaceutical, Inc. You have been concerned with trying to determine the most important characteristics a salesperson must possess to be successful.
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In the selling process is it better to work harder or smarter? Or is there another alternative? Explain your opinions and what the expected results are and why?
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