Pricing and other marketing variables


Can AT&T Tame the Ihogs? How?

Read:

Burrows, Peter & Kherif, Oga (2009, 28 December). CAN AT&T TAME THE IHOGS? Business Week. New York: p21. Available on 4 July 2010 at https://proquest.umi.com/pqdweb?did=1927612251&sid=2&Fmt=3&clientId=29440&RQT=309&VName=PQD

Now, thinking about pricing and other marketing variables, what would you recommend to AT&T that would reduce congestion and improve service?

If you are one of the first five to post, your post should start a thread as a direct response to TD5 and your second post should be a critique of or support for the position of one other student.

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Marketing Management: Pricing and other marketing variables
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