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Define the term Research and its characteristics. Also describe any seven types of research.
Explain the international/multinational/global marketing information system model. Describe different problems inherent in the operation and coordination of a multinational /global marketing informa
List different phases of marketing research process and describe how Information systems could be used to improve this process.
As a marketing researcher, you are tasked with preparing a brief report for your client, using the Internet and any other secondary sources, about the mobile telecommunications market in South Afric
Assume your organization has defined two corporate goals:Have fun.Make money. Describe four sub goals you can reasonably base on each of those two goals above. Describe each measure, including any ass
Analyze the Microenvironment. Who are relevant publics? Who are suppliers? Identify who the competitors would be – Briefly summarise the likely competitors, what they offer and who they seem t
Discuss the significance and importance of the elements which make up the complete research problem?
You are required to construct a Data Collection Plan for a particular purpose for an organization of your choice. A data collection plan outlines the quantity and types of data to be collected and w
Identify two competing products or services that aim at different market segments. Ideally one of these should be a domestic product and another should be based in a different country.
Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods.