Question 1: What are the specific marketing challenges presented by rural markets? Describe with the help of illustrations.
Question 2: Discuss the rural environment in terms of the infrastructure available for marketing. How does this environment influence the marketing decisions and opportunities? Describe with reference to any one of the given terms:
a) Marketing of banking services.
b) Marketing of Fast Moving Consumer Goods (FMCG) such as toilet soap and detergents.
(If you so desire, you might take any other FMCG of your preference)
Question 3: Describe the factors which influence buyer behavior in the rural context, specially highlighting the impact of social class and reference groups. Use suitable illustrations to illustrate your answer.
Question 4: Discuss the different product strategies marketer’s use for rural markets, giving appropriate examples.
Question 5: What are the main objectives of sales promotion? Propose rural sales promotion methods for the given products (any two).
a) Hair oil.
b) Cycle tyres.
c) Ceiling fans.
Question 6: Describe the role of Melas and Haats in rural distribution.