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Focus group findings confirming prior expectations

Problem:

In a meeting with other members of the marketing department, the following comment is made. Briefly compose a reasoned response to this statement:

If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research.

Do you agree with this statement? Why or why not?

At least one to two paragraphs.

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Marketing Management: Focus group findings confirming prior expectations

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