Visit the official Harry Potter website.
Click on the Wizard Shop:
Familiar yourself with the Promotions and Products links and answer the following questions:
A. What types of merchandise is Warner Brothers selling as part of its merchandising strategy?
B. What channel(s) of distribution is (are) being promoted here to purchase this merchandise?
C. How does author JK Rowling's control over the licensing affect the merchandise?
Click on the Message Board and Games links
Familiarize yourself with theses two links and answer the following question:
A. How does involvement in the activities on the site keep the Potter hype in high gear even when nothing new is schedule to be released for months?