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Scenario 1 Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning.
Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
Select an existing company, and think about applying the political, economic, social, and technological (PEST) analysis to this company.
To establish the marketing function of Target Corporation, Saudi Arabia, you have to formulate the followings:
The Product Life Cycle (PLC) is a very important marketing concept. By understanding the PLC, a marketer can properly analyze product offerings
Marketing teams discuss what they observed at the big box stores related to customer service.
Mentions four methods for companies to develop opportunities. Provide two examples for each of those methods: market penetration, market development
Which trends in McDonald's external environment are likely to have the greatest impact on the company's ability to sustain a competitive advantage?
You may choose any one from the topics below, for your presentation. But, make sure the problem has enough substance in it to be considered worth presenting
You are the marketing manager for a start-up company that manufactures farm tractors. You are planning to enter the markets in the US, Japan, and India.
In your own words, explain what is meant by the term "distinctive competencies" and explain why it is important for an organization to identify them.
In your own words, explain the terms channel partners and marketing intermediaries. List five functions that channel partners might perform for manufacturers.
Mattel just recently repositioned their existing Barbie doll and now you can purchase different variations of body shapes to match the realities of the current
Marketers work hard to understand why people buy the way they do. In your own words, explain the marketing influences on consumer decision-making.
In a mass marketing strategy, the marketing mix is designed to appeal to the broad-est market in an undifferentiated approach in the assumption
Marketing segmentation and target marketing are critical to the marketing of products and services
In a Marketing Management perspective, Concepts covered till date are:
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering
You are the marketing manager for a medium size firm. You supervise 15 people who write advertising copy and develop marketing plans and strategies
Why is Maslow's Hierarchy of Needs important for a salesperson to understand? Is it more important in a consumer purchase, or in a business purchase?
Mason textile company manufactures high quality bed sheets and sells them in sets to a well known retail company for 64$ a set.
Why is marketing to women so bad? How well do you feel marketers target women segments? Compare and contrast the issues involved in targeting
In your own words, explain three differences between products and services. Why is it important for a marketing manager of service products to manage customer
Mary Jane has directed Tomas Rodriguez, her marketing director, to institute a promotional campaign directed specifically toward this segment.
Define the various characteristics that differentiate services from tangible products.