Assignment
Read entire section before answering. Please answer ALL questions.
You are a member of the International Development Team for Car Parts USA Inc. Car Parts has been a domestically dominated company supplying various car parts for local car companies within the United States. Sales has slowed and leveled off and Car Parts Inc is looking for new sales opportunities internationally.
Car Parts is targeting the Far East market especially China and India as major markets to establish a foothold in and grow internationally. There are some considerations that Car Parts need to review You as a member of the Car Parts International Team need to consider the following questions:
1. What entry strategy will you use to penetrate the targeted markets you are trying to grow? Explain why you are using your strategy. Provide examples of others that have used the same strategy.
2. What will be your marketing plan? How will you establish your brand in these foreign markets? Provide examples
3. What will be your distribution strategy? Will you go it alone or will you work with others? Explain why. Provide examples
4. How will you protect your company against any unseen fluctuations with international currency? What will you propose to Car Parts to help mitigate these risks? Provide example.