Industry Analysis Assignment
Detailed Description of Assignment
Executive Summary - 16 points : Introduce your industry in 2 or 3 short (five to seven sentence) paragraphs. The introduction frames your research and defines not only what you will be analyzing, but also what you will not be analyzing. This is especially important in an industry with multiple or disjointed segments. Use at least three different sources.
1. The Industry's Dominant Economic Features-
Choose TWO from this list:
• Market size,
• Growth rate and what stage of the life cycle is the industry in,
• Number of rivals and their relative size,
• Prevalence of forward/backwards integration, channels of distribution, pace of process and product technology change,
• Whether products are highly differentiated or very similar,
• To what extent are economies of scale in purchasing, distribution, advertising, etc. important,
• To what extent do learning curves exist,
• Are high rates of capacity utilization important for profitability
• What are the historical levels of profitability.
• Are there segments within the industry?
• If so, what are they, and how do their presence effect firms, strategies, competition, and levels of profitability within each segment?
2. The Drivers of Change in the Industry and Impact They Will Have-
Choose TWO from this list:
• Long term growth rate
• Who buys the product and how they use it
• Significance of product innovation & technological change
• Trends
• Marketing innovation
• Entry/exits of major firms
• Extent of Globalization (are they a multinational or transnational corporation)
• Changes in costs and efficiencies
• Emerging buyer preferences (shift towards differentiation or commodity)
• Regulatory influences - for example food truck regulations on permits
• Changes in societal concerns, attitudes, lifestyles
• Reductions in uncertainty and risk in the industry over time.
3. Companies in the Strongest/Weakest Positions-
Identify ONE KEY COMPETITOR in your industry. Answer the following:
• Discuss how each has positioned, or tried to position, themselves, in their industry. For example, what is their ideal self? What do they tell you that they are?
• Are there positions in the industry that are more attractive than others?
4. Industry's Attractiveness and Prospects for Long-Term Profitability-
Choose TWO from this list:
• Growth potential,
• Will competitive forces strengthen,
• Will driving forces increase/decrease profitability,
• Which company's strategic position will improve/decline,
• How can firms insulate themselves from the unattractive forces in the industry,
• Degree of uncertainty and severity of problems confronting industry,
• Which types of firms/strategies seem to be most lucrative,
• Is this an attractive industry in which to participate?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Industry-Analysis.rar