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It's time to develop the marketing plan. Bring together everything you have learned and experienced to date, and create a thorough detailed plan for IPT.
Flip's Flops small retailer located in South Padre Island purchases Sea Turtle brand flip flops at cost of $12 per pair. What is the selling price to consumers?
How did you shape your argument to the needs of your audience? Describe a time you demonstrated resistance at work. Why did you resist? What was the outcome?
Does our buying behavior all come down to pack order? Is it all about wanting to avoid being the Omega dog be the Alpha Dog or improve our position in the pack?
What was your perception of globalization before reading this discussion? Elaborate your answer.
How much data can be depicted in a chart or graph? What are some limiting factors of these pictures?
What about the executive summary for research report in public relation? What is this? Where does it go?
What is meant by the amount of spread? Explain standard deviation and give an example.
Using the Library, Internet or any other available resource, identify and explain the key differences between a manufacturing and service delivery organization.
Describe the Unique Selling Proposition and give some specific information here about the product and what it means to the consumer.
Evaluate data and information on customer/consumer behavior. Evaluate marketing research tools involved in the marketing process.
If the manager prices the flip flops using a 60% markup on price, what is the selling price to consumers?
How many variables can be used on a line chart? a bar chart? what if you have more variables to display?
Discuss why public relations people must target bloggers they wish to reach, create relationships with them before pitching them on a particular story.
Best Buy - Struggled entering Europe, China and Turkey-Cultural Behavior Analysis.
How might this firm better align its strategy with the marketing concept to achieve and sustain strategic advantage over its competitors in the market place?
Why should resources be a concern in a global strategy? What resources may be a concern in the country you selected?
How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies.
How will this impact the decision to move to the country that you selected? How will this impact your competitive strategy in your global market?
Your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors.
Discuss why you think comparative advantage has become the fundamental and accepted theory of trade.
You will read more about conducting and analyzing focus groups, before conducting your own sample focus group.
Your marketing plan should demonstrate a promotional approach that embraces integrated marketing communications (IMC).
Describe the channels of distribution structure you will use to get your product or into the market.
Describe the product, its functionality, and how it works. It is important to remember that a product is anything that can be offered to a market for use.