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What is the growth strategy used if Side Launch increases production of their Wheat Beer since they are constantly running out? Why?
What are your thoughts on using social media for advertising? What are the pros? Cons? Do you think this is a growing trend? Why?
List all non-electronic distribution methods your hotel employs, including Convention and Visitors Bureau, exhibitions, conferences, and face-to-face sales.
Explain the difference between absolute and relative product failure. Discuss the reasons why a large proportion of new product introductions fail.
Jack's colleague suggests he talk to the company's salespeople to get insights more quickly than doing a VOC analysis. Is this a good or bad decision?
Describe what the App may provide the consumer. Discuss the benefits for the consumer to use the App. What will you do to keep the content on the App fresh?
How are companies using Digital technology to improve Human performance, which ultimately lead to improved Business Performance?
Conduct a Market/Submarket Analysis for the anti-fogging eye glass. Find out the current and high potential market. Conduct a survey on the industrial analysis.
Are the brand's marketing communication materials integrated? How or how not? How explicitly have they integrated their communication program?
Would you go for undifferentiated, differentiated, or concentrated segmentation? How would you position your TV show? Develop a positioning statement for it.
What do you need to learn about your company and products or services, your customers, your competitors, and your industry?
How would you improve the Pans' focus group recruitment advertisement? What did the Pans do well with their first focus group and what could be improved?
What type of marketing materials are need to promote the new business, such as website, print brochures, business cards, catalogs, etc.
As a global marketing director, and based on what you have learned to date, would you seek uniformity in your marketing programs, or something in between?
What a nail salon can do differently or something unique to make their business stand out among competitors. List down and give short example and explanation.
Our discussion topic for this week is related to our term projects. What could be an e-commerce idea on the blackboard and provide a description?
In this campaign, what is the key message to entice your target audience to buy your product? This key message will be shared by the group.
What are the core competencies? Do they provide the firm with a competitive advantage? Identify current corporate-level strategies.
How would you recommend and gather information about the leads that come through website?
Identify the issue (main problem) being faced by the company. Discuss a solution you can provide to resolve their problem.
What are the advantages of the type of research survey that you chose? What are the challenges that you might face when conducting this research?
With the iPhone being the most prestigious phone consumers can buy. Does Apple have the perfect equilibrium price point for the iPhone?
Describe the rationale behind using the focus group in 4-5 points and also mention number of focus group sessions and location of the session.
What are your thoughts when you hear Tourism and Hospitality Industry? What are your expectations in this field? Share your answers below.
Define what is Maslow's Hierarchy of Needs? Explain all levels of Maslow's Hierarchy of Needs and give an example of how each level can be satisfied.