Problem
I. Describe how postpartum confinement centers in Asia differ from postpartum care and experiences offered in the United States.
II. Would you market postpartum confinement experiences as a luxury treatment or aim to offer it to a less well-off socioeconomic demographic? Discuss potential services The Mother's Oasis could offer to clients in the United States. How would you go about pricing different service packages?
III. Do you think there would be a demand for postpartum services in the United States? What information did the Pans receive from their first focus group that might help them answer this question? What further issues should they aim to clarify from additional focus group sessions?
IV. How would you improve the Pans' focus group recruitment advertisement? What did the Pans do well with their first focus group and what could be improved?
V. How would you tailor the Asian confinement practice to U.S. culture?
VI. The United States remains the only country in the developed world that does not mandate paid leave for new mothers, according to the Organisation for Economic Co-operation and Development. Discuss how this might be pertinent to the Pans' business idea.
VII. Why did the Pans want to interview mothers from different cultural backgrounds? Do you think it is a good idea? Explain.