Problem
i. Define what is Maslow's Hierarchy of Needs? Explain all levels of Maslow's Hierarchy of Needs and give an example of how each level can be satisfied. Discuss what is the hardest level to recognize an individual need.
ii. When a company seeking to expand from its domestic base into new geographic markets, besides branding, they also need to take into account all aspects of promotion and communication. Discuss five major product communication strategies used in global marketing. Support your answer with at least one example for each strategy.