Difference between absolute and relative product failure, Marketing Management

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Difference between absolute and relative product failure

Problem

i. Explain the difference between absolute and relative product failure. Discuss the reasons why a large proportion of new product introductions fail.

ii. Differentiate between business and consumer products and discuss various types of consumer products.

iii. When making decisions about product offerings for their marketing mix, what are the three product-related distinctions between business and nonprofit organizations?

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Marketing Management: Difference between absolute and relative product failure

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Marketing Management: Difference between absolute and relative product failure

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